I remember as a teen looking forward to going to the local corner store to buy Teen Bop, Teen Beat, Tiger Beat or one of the other teen magazines to get the latest issue with one of my favourite heartthrobs on the cover. Today, the pictures, the latest information or gossip on any of your favourite celebrities are at the tip of your fingertips on social media. In fact, the interaction feels a lot more direct as we can follow our favourite celebrities directly on social media. We can see inside their homes, go along on their vacations, read what they think about politics or learn how to make their favourite recipes.
We the North Indeed! It’s been proven again and again that when a topic resonates with consumers, they will pick up the magazine that covers it.
The rousing success of the basketball title win by the Raptors and the Black Friday 2019 event in Costco Canada shows what can be done when great planning and execution is married to great products.
Costco featured the commemorative win titles prominently in stores. 100% compliance was nailed nationally and the results are just phenomenal. Single stores sold over 1000 copies. One store even sold 1400 units. And, to think this was in a single chain.